“The stores are so popular, the real challenge is handling the amount of traffic coming through.” There are 272 Apple Stores in the U.S., and all of them-save for the one on Apple’s own campus-have Genius Bars (though Apple’s been trying to rebrand them as “Genius Groves”). “In a way, sort of a victim of own success,” Apple Store creator Ron Johnson recently told Yahoo Finance. At one point there was even an issue with scalping Genius Bar appointments in China.Įven those who successfully reach the Genius Bar report frustrating experiences. Apple has indeed added more friction to the process of getting an appointment over the years, including making it more difficult to even navigate to the that section of its website.
Mac store bring in for repair series#
In some cases, users are sent through a series of forced troubleshooting and FAQ browsing until they can request a Genius Bar appointment-it can feel as if Apple does everything it can to guide customers toward digital help instead of giving them real-life attention (which I can attest to). And frankly, the technical acumen of the Genius Bar staffers is now hit or miss.” The admonishment is in line with the litany and extremity of customers’ internet documentation of less-than-helpful experiences with the Genius Bar. But inevitable or not, the result is that getting support at an Apple Store now stinks. In some ways that’s inevitable-Apple is way more popular now than it was pre-iPhone. “Now, the Genius Bar is booked for days in advance-sometimes close to a week. “In the old days you could just walk in with a broken or otherwise problematic device and get an appointment at the Genius Bar within the hour,” Gruber writes. Gruber, who was part of the Six Colors group grading Apple, gave it a C for its retail division. At the same time, Apple’s Genius Bar has become a purgatory no iDevice owner wants to find themselves stuck in.īy signing up, you agree to our Privacy Notice and European users agree to the data transfer policy.Īpple enthusiast and analyst John Gruber-better known by his blog’s name, Daring Fireball- recently assigned the company its 2018 report card and addressed its in-store issues.
Each iOS and MacOS release reveals a new suite of tools and capabilities, but also new challenges and complications (and sometimes bugs).
Mac store bring in for repair mac#
The saturation of iOS and Mac products means more and more people own Apple devices-which means more and more people need help using them. Then, realizing how long I would have to wait for an appointment, I gave up and Googled “Apple-certified iOS support Portland Oregon.” Within half an hour, I was able to make a next-day, one-on-one, in-person appointment at Geeks4Mac, a local Apple support shop. After attempting once again to navigate Apple’s website in order to get a Genius Bar appointment, it became clear I would mostly likely need to lie and say I was having a hardware issue and not one related to software. Some hours later, I received a reply with a link to an Apple Forum discussion about disappearing voicemail messages. “There’s a file size and a file name,” I typed into the empty white space on Apple’s support website, “but nothing happens when I hit play.” I sent the note after audio I’d recorded on my iPhone using Apple’s Voice Memo app malfunctioned.
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